Story 08 / 15 · Raise Your Cup

Lucía Alvarez

Colombia · Garzón, Huila · Coocentral
Lucía Alvarez smiling beside a citrus tree on her farm in Huila, Colombia
Lucía on her farm · Garzón, Huila

“I learned about coffee from my father, and I inherited from him a passion and a love for coffee.”

Lucía Alvarez
Her next goal

“We need new technologies in the field—laboratories for coffee and soil analysis, cable lines to move coffee bags—and alongside the market, I want to establish a shop run by women coffee farmers.”

Her story

Achievements

I’ve traveled to the United States many times to tell women’s stories, and visited coffee origins across Latin America to learn everything I could about production. I brought together a large group of women coffee farmers, the Asociación Guardianas del Agro, and opened a local market in Garzón so they can sell what they grow beyond the harvest season.

Challenges

Farming takes a great deal of physical strength—carrying 50 kg bags of coffee uphill is demanding for a woman, and many women are alone on their farms with no labor to help at harvest. In my case, my son decided to stay on the farm to help me with the work. It’s important for the women farmers to find ways to lower their costs of production.

Her experience as a woman farmer

My experience is built on teamwork, resilience, and showing that from the countryside, anything is possible.

From the countryside, anything is possible.

Lucía picking ripe coffee cherries into a basket
Lucía picking coffee.Garzón, Huila, Colombia
Lucía kneeling with a basket of eggs among her hens
Lucía with her hens and the day’s eggs.
Lucía with fellow speakers at a Mujeres Cafeteras women producer panel
Lucía (second from right) at a Mujeres Cafeteras women producer panel.
Lucía speaking into a microphone in a radio studio
Lucía on air at Sabanbú FM.
Lucía Alvarez
Alongside

Peet’s Coffee

Shared in collaboration with Coocentral.