Raise Your Cup for Women Farmers

Recognize, Uplift, Invest in the women who farm the coffee and cocoa we all depend on.

OCTOBER 1–15, 2026

01 · Recognize

Meet the fifteen women

One story a day, in her own words. Read it, then share it.

02 · Uplift

Raise your cup, bring two more

Post a photo with your cup, tell us why, and tag #RaiseYourCup.

03 · Invest

Give to women farmers

Support Equal Origins’ work with the women who farm coffee and cocoa.

You’re invited

Celebrate International Day of Rural Women

+ Raise Your Cup campaign highlights

Thursday, October 15 · 12:00 PM Eastern · about 45 minutes · on Zoom · Live Spanish–English interpretation

Hear from some of the women farmers in their own words, and raise one more cup together.

Register

Bring two more.

Recognize

Fifteen women.Fifteen days.

The grid fills one square each day beginning October 1. Each square opens her full story, in her language and in English.

    LAUNCH DAY · OCTOBER 1 · INTERNATIONAL COFFEE DAY

    We raised our cups · Levantamos nuestras tazas

    Close to 100 people raised their cups together to launch Raise Your Cup.

    Casi 100 personas levantamos nuestras tazas juntas para lanzar Levanta tu taza.

    Watch the launch recording and see the global group photo below.
    Mira la grabación del lanzamiento y la foto grupal global abajo.

    Video-call tiles of launch participants raising coffee mugs during the Raise Your Cup launch on October 1, 2026.
    Uplift

    Raise your cup, bring two more

    1

    Raise your cup

    Take a photo with your coffee or chocolate.

    2

    Tell us why

    Share the story that moved you. Tag @equalorigins, #RaiseYourCup and #IYWF2026.

    3

    Bring two more

    Invite two people to do the same.

    Oct 1Launch webinar · grid begins
    Oct 5–9Café activation week
    Oct 15Grid completes · International Day of Rural Women

    Cafés, roasters and partners: host a tasting, feature coffees and chocolates that elevate women who farm, and use the campaign materials.

    Get the materials

    Toolkit

    Download your campaign materials

    Everything you need to participate is ready! Start with a guide, and then print your display kit. Print at home or take files to a local print shop for best results.

    For cafés, roasters & offices

    1 · Start with a guide

    • Café Activations

      One-page guide for cafés

    • Roaster & Office Activations

      One-page guide for roasters and workplaces

    2 · Print your display kit

    For sponsors & partners

    For everyone

    • How to Give

      Every way to give, at the café, at an event, or at work

    Invest

    All coffee is women’s coffee. All cocoa is women’s cocoa.

    Women farmers are essential to resilient supply chains. When women have access to resources, training and decision-making power, yields improve, quality strengthens and climate resilience increases.

    <5%

    In cocoa-producing regions, women receive less than 5% of agricultural extension services.

    Campaign Sponsors

    Raise Your Cup is made possible by these companies and organizations.

    • Rich's Foundation
    • Inspire Brands
    • Corus International
    • Coffee Quality Institute
    • Café Moto
    • Peet's Coffee
    • Allegro Coffee
    • NG USA (Neumann Gruppe USA)
    • Westrock Coffee
    • Stumptown Coffee Roasters
    • Ascension Coffee Roasters
    • Guittard Chocolate Company
    • Bent Barn Studio
    • T. Cross
      Branding + Consulting
    • Pacific Barista Series
    • BD Imports

    Become a campaign sponsor

    For press

    Raise Your Cup shares the stories of women who farm the world’s coffee and cocoa, in their own words, one each day from October 1–15, 2026. The news release, logos, and high-resolution imagery are available below.

    Media contact

    Sylvia Tawse